On the hands-on session we will work on an actual case, starting from a problem statement and finishing to a prototype of a service scenario.
The result of the workshop is a new product or service innovation, created together by the participants by applying Design Thinking.
Tools practiced during the training: Ethnographic research, Stakeholder Mapping, Value Network Mapping, Personas, Customer Journey Mapping (Customer Insights), Service Scenario (and role-play), and Prototyping.