Design Thinking: Human-Centred Design in Agile
Description
By fusing both Design Thinking and Agile Methodologies, this workshop has been specially created to put customer needs and real-life problems at the heart of product/ feature generation. Innovation and visual thinking will also act as enablers for generating ideas and solving problems within a collaborative setting.
Agile ways of working and empirical methods will be explored via hands-on, action-orientated exercises that will guide participants through each of the keys stages of the Design Thinking Process.
This is an Informal but immersive one-day learning experience.
Course Content
Delivered in a truly iterative and incremental way with a good measure of theory, this workshop will incorporate the following elements made up of collaborative learning and hands-on exercises:
- Establishing Customer needs - Uncover real customer problems through simulating ethnographic interviews. Build a deeper empathy with end users and create personas before validating design ideas.
- Eliciting a Product Vision - Make use of tools and techniques (including our ‘Product Discovery Template’) to generate an impactful Product Vision and identify value-driven features.
- Idea Generation - Collaboratively generate design concepts by applying visual thinking skills before converging on the most promising ideas.
- Build and test - Build a low fidelity storyboard prototype of your potential product before testing your concept in front of a live testing audience.
Learning Objectives
At the end of this workshop you will be able to:
- Understand how to transform customer needs/ interactions into truly customer-centric products
- Gain the knowledge and experience of Design Thinking Core principles and tools to apply in day to day practice
- Understand the benefits of combining Design Thinking and Agile practices when creating human-centred products and services